2016 Social Media Image Sizes Cheat Sheet
14 Jun 2016 Social Media Image Sizes Cheat Sheet
Posted at 06:00h in Cheat Sheets by Jamie 48 Comments

Social media platforms are forever changing the image sizes and formats, so to keep you all updated I have re-created the 2015 social media image sizes cheat sheet and updated it to 2016.

The need for strong social media presence has soared in 2015 and will only increase in prominence in 2016. This is why you really need to keep up to speed with your business / brand / personal profiles, and to optimize them with the right images to represent you!

“The 2016 Social Media Image Sizes Guide” below explains to you what the best image sizes are for each social network and the image types to use. Every major social media platform is listed on here so you’re up-to-date with social media platform optimization.

Also this graphic displays specific dimensions and we have also added some very quick tips and insights to help you make your mind up on what photo to use on what social media platform.

I hope you find this graphic as useful as the last one I did in 2015.

Not only do I have all the social media image sizes listed on a cool infographic, but I have also created them as Photoshop templates for you to use! Easy or what! Download my Social Media Image PSD templates for FREE!!

Good luck people! Get social media image optimizing 🙂 !

Social Media Images Sizes Cheat Sheet 2016

Share this cheat sheet on your own site!

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<h3>2016 Social Media Image Sizes Cheat Sheet</h3><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />
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Get your social media platforms optimized with the right image sizes and stand out from the crowd. From Twitter and Pinterest to Instagram and Facebook image sizes, we have the complete guide right here in one clear infographic!

With the ever growing need to have a strong social media presence for your business / brand / personal profiles, it’s so important to optimize them with the right images to represent you.

To help you get the most out of your social media profiles, we’ve produced an infographic “The 2016 Social Media Image Sizes Guide” that tells you the best image sizes for each social network and image types; and to make certain that you’re up-to-date with social media platform optimization. This graphic will be constantly updated, so if the networks change their formats, we will be the first to show it in this graphic.

Not only do we list the specific dimensions, we’ve have also added some very quick tips and insights to help you decide what photo to use in what platform.

Along with the mobile revolution, the demand for social networking has probably taken the world by storm!
Whether it is for a business or a brand or a personal profile, there is a growing need to stay active on social media sites.

You are probably reading this article because you are looking for ways to optimise your social media presence.
And you would agree that images have a strong bearing on the way your social media profile is perceived or remembered!

But, with so many social media platforms, how do you remember the various image size optimisation guidelines?

A cool tip is to bookmark this blog post and the related infographic to stay updated with any changes to the social media image size optimisation rules.
In this article, we lay out a 2015 brief guide to social media image sizes or dimensions for the top social media websites.

Twitter Image Sizing Tips

Profile Photo: 400 x 400 pixels (a maximum 100 KB file size)

It is often said that the “first impression is the last impression”!
Your Twitter profile picture is your main identification mark that will be visible to everyone. It will be visible on your home page, on the Twitter stream of your followers whenever you Tweet and so on.
Since it represents you or your brand, the image should be of the highest quality.

Header Photo: 1 500 x 500 pixels (a maximum 10 MB file size)

You can use an eye-catchy, creative image for your high-resolution header photo on your Twitter profile page. As a business, your Twitter page header photo should be in sync with your logo, tagline and brand.
In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)

You can post up to four pictures along with your tweets on this platform. For every in-stream picture, an image link is created which takes up the Twitter character space. You simply need to maintain the 2:1 ratio of the images which can be reduced to a smaller version to effectively fit your follower’s stream.

Image Sizing Advice for Facebook

Cover Photo: 828 x 315 pixels (a preferred maximum file size of 100 KB)
You can edit and add creative images as your cover photo that represents you or your business in the correct sense. Try to maintain a minimum size of about 399 x 150 pixels.

Profile Picture: 180 x 180 pixels
Unlike the cover photo, which only appears on your Facebook page, your Facebook profile picture will be seen on your page, on posts where you comment, on the timelines of others where you post messages, in search results of

Facebook’s Open Graph and so on.
In short, it represents you at most places on the largest social networking platform.

Shared Image: 1 200 x 630 pixels
You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline. These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook

Image Sizing Guidelines for Google+

Profile Image: 250 x 250 pixels
Again, this picture will be your identity across the Google+ network. Even though the dimensions are for a square image, your Google+ profile picture appears as a circle.
So, you need to take special care of how your image looks without the important parts being cut out.
Cover Picture: 1 080 x 608 pixels
You can use a large picture representing your brand, logo and business tagline as your Google+ cover image.
Shared Image: 497 x 373 pixels
You can share images on your Google+ posts and indicate the specific “circles” with whom you want to share the image and for whom it may be more relevant. Remember, such images (along with the associated text) are likely to turn up in the Google search engine for search queries related to your posts or business.

Instagram Image Sizing Rules

Profile Picture: 110 x 110 pixels
Photo Size: 640 x 640 pixels
Photo Thumbnails: 161 x 161 pixels
For all types of Instagram images, you need to maintain an aspect ratio of 1:1. So, all your images will appear in square dimensions. You need to take special care with the image quality because limited text content is shared on this platform. It is more about the pictures and visuals!

Recommended Image Sizes for Pinterest

Profile Picture: 165 x 165 pixels
A Pinterest profile picture may not be as important as that of Facebook or Twitter profile pictures. However, you still need to use a nice one. After all, anyone who arrives at your board or pins through the keyword search will probably have a look at your profile too.
Board Display Image: 222 x 150 pixels
Use eye-catchy images for posting on the relevant Pinterest boards.
Pin Sizes: a width of 236 pixels (with scaled height)
Though these are the dimensions for your Pinterest pins, expanded pins will have a minimum width of 600 pixels. You can post larger images (as only the width is fixed, while the length can be scaled further up) for better engagement and more re-pins or likes.

Optimisation Rules for Tumblr Image Sizes

Profile Image: 128 x 128 pixels
You can use a good looking square profile picture that visually represents you or your business on Tumblr. It will appear on your profile page, next to the button to “follow” you when someone lands on your page and as thumbnails next to your posts in your follower’s feeds.
Image Posts: 570 x 750 pixels
You can post images with up to 10 MB file sizes (except for animated gifs which should not be more than 1 MB). You can thus upload really high-quality pictures for your Tumblr posts.

YouTube Image Sizing Guidelines

Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)

The sizes are optimised for the different platforms as YouTube videos are often streamed using any of the above mentioned platforms. Also, the video channel cover image should tell your viewers more about the kind of videos that they will probably be able to view on your channel.

Video Uploads: 1 280 x 760 pixels

You know that YouTube is a video sharing site and not an image sharing one. So, you need to maintain this resolution (about 16:9 aspect ratio) for the videos that you upload.

Image Size Optimisation for LinkedIn

Standard Logo: 100 x 60 pixels
Career Cover Picture: 974 x 300 pixels
Banner Image: 646 x 220 pixels

For this professional social networking platform, you should make sure that all your images are embedded with text to add more contexts.

Also, make sure that you use creativity to showcase the most relevant things about your business and brand in the banner image as well as in your cover image.

It is bound to get you connected and engaged with more professionals. Even from a personal profile perspective, you can leverage the most out of this platform by having creative images to make professionals sit up and take notice.

If you enjoyed this infographic be sure to check out our popular guides on how to start a blog, the best WordPress Hosting and the top email marketing software.
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My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.

Posted at 19:24h, 15 December Reply

What about twitter cards?
Mykl Novak
Posted at 03:00h, 13 January Reply

Please update your Tumblr information. 1) The profile photo (avatar) appears as 64 by 64 pixels (not 128 by 128 pixels) on the Dashboard. 2) The maximum size for avatars is 512 by 512 pixels. 3) Tumblr no longer accepts BMP files. 4) Images now appear as 540 pixels wide (maximum) by 810 pixels high (maximum) on the Dashboard. 5) Animated GIFs must be under 2 MB. Also, the 500-pixel reference is outdated. GIFs can be 1280 x 1920 as long as they are under 2 MB. 6) Finally, consider using the most recent Tumblr “t” logo.from
Posted at 10:50h, 13 January Reply

Thanks Mykl

Will update shortly.
Posted at 15:46h, 20 January Reply

Hi there,

Regarding LinkedIn, do you have the same information when it comes to the updates and the post section (Pulse), please? Would be extremely useful for individual contributors.
Bob Fast
Posted at 10:43h, 01 March Reply

absolutely! Many of these social guru sites totally miss this! And about how ‘featured images’ are dragged in (and how you should prepare for these if you can, including how you design for these eg text in middle of graphic)… ffs!
D Irons
Posted at 18:11h, 25 February Reply

What size should the tumblr banner image be to fit the same across all platforms without tiling or significantly cutting part of it off?
Posted at 12:24h, 24 March Reply

Facebook cover image is now 828px x 315px.
Christophe De Cock
Posted at 09:30h, 25 March Reply

Is this sheet also available as a download in High ress?
Posted at 17:28h, 01 April Reply

Is there one size that would work for all?
Elizabeth R
Posted at 14:57h, 03 April Reply

Hi Jamie, my name is Elizabeth, I´m from Puebla, México and I’m working in my university degree, it is a short manual for community management for the advertising agency in my school and I would like to add the images that you are using in the article, so, if they are originally yours, may I use them for it? Thank you! And really nice work, I loved the article 🙂
Posted at 13:28h, 04 April Reply

Hi Elizabeth. All images belong to me. Feel free to use them.


Posted at 09:31h, 05 April Reply

Hi Jamie, just like Severine, I would like to know if you know the sizes for pictures, when doing an update on LinkedIn (as a company)?
Posted at 19:03h, 06 April Reply

Hey, just wanted to let you know that the proportions on your youtube graphic are wrong. The box at the top that you are referring to is not 2560 x 1440. I’m actually not sure which proportions you used for it since it seems to be at a ratio of 221:54.
Social Planner
Posted at 04:32h, 07 April Reply

Jamie, excellent job on the infographic! We’re linking to this post in an email that goes to new subscribers of Keep up the great work.
Posted at 18:43h, 07 April Reply

I do believe Instagram is now 1080 x 1080. As of July 2015.
Posted at 18:44h, 07 April Reply

Ah, you have it as such! I saw this somewhere else where it was 610 or whatever. My bad!
Posted at 13:57h, 09 April Reply

Thank you for this post, have linked to it from my blog.

You have saved me from going bald from pulling my hair out every time I have to share content across different social media channels. 😀
Posted at 20:16h, 10 April Reply

HAHA! Glad to have been of service to you in your hour of need. 😀
C. Parker
Posted at 13:42h, 13 April Reply

Could you also add info about Facebook event covers? The dimensions seem to change frequently. Thanks!
Posted at 14:21h, 21 April Reply

Any chance you could add the new image size info from Eventbrite?
Posted at 16:19h, 26 April Reply

Very valuable information. A Great time saver. Thank you !
Misty Elam
Posted at 00:21h, 09 May Reply

I see someone else asked this but was never answered… Is there a one size fits all number? TIA
Valeria Pettinari
Posted at 16:02h, 25 May Reply

Awesome, thank you! But I have a question for you regarding the Facebook Timeline Photo. I can see Facebook resizes the images at 470 px width in the desktop news feed… How come you recommend 1200x630px images? And where does Facebook displays the timeline photo at 504 px width? Thank you very much!
Silvia Brandmeier
Posted at 09:28h, 26 June Reply

Thank you for updating the informations to 2016. However I have one small suggestion: you could include the name and not only the icon for the social media services because not everyone knows every channel. I know 4 out of them and the rest I can’t even google quickly and need to find out first which logo stands for which service. But otherwise you did a great job!
Erica Wilson
Posted at 19:15h, 01 August Reply

I would find that helpful too! Thanks for the detailed work that you did on this Jamie. A real lifesaver!
Pien Vink
Posted at 11:52h, 01 July Reply

Thanks Jamie,

You´re PSD files are really helpfull! Can I use your images in my own blog (of course with link to your website). If yes, do you happen to have this d0cument indesign (so I can translate it into Dutch).

Have a nice dag, Pien
Posted at 12:55h, 01 July Reply

Please do so 🙂
Ana Gil
Posted at 11:59h, 05 July Reply

Hi Jamie, regarding the facebook cover, is the mobile area still 563 x315 px as it was?
What about the different location of the profile picture on a company page (left) vs personal page (centered) on mobile, do you know the dimensions?
Cheers from Portugal!
Kari H
Posted at 15:39h, 07 July Reply

A couple Facebook psd template sizes do not match your infographic or text within your web page. Facebook-Profile-Template.psd is 160×160. Infographic and web page text say 180×180. Facebook-Profile-Background.psd is 828×315. Infographic and web page text say 851×315. I haven’t checked all of the psd templates for accuracy. Just Facebook.
Kari H
Posted at 16:13h, 07 July Reply

According to Facebook, the profile background image should be 828×315. And Facebook also says that the profile picture is 160×160. So in both cases your photoshop templates are correct, and your infographic and web page text are wrong.
Posted at 20:47h, 07 July

Thanks for the heads up Kari. I’ve amended the graphic now.
Chris Burgess
Posted at 10:17h, 10 July Reply

Thank you Jamie for the information about social media image sizes. It’s quite annoying when they cut an image off and the punch line of the meme is only half shown, This information will come in handy.
Margaux Flores
Posted at 04:55h, 14 July Reply

You are a lifesaver! Thank you so much for these.
CyberCraft Robots
Posted at 03:40h, 23 July Reply

This is GREAT information. I think that a good addition would be what the mobile versions of each of these sites displays. 2/3 of the visitors to my facebook page are mobile. Today I finally found a template that combined the cover photo dimensions for both mobile and desktop in one template (since one image needs to fit both places). It was a real help, but not as well done as what you do here.
Posted at 15:14h, 27 July Reply

Thanks, is an amazing guide and all the templates are a fantastic resource. We are in debt to your amazing knowledge!
Flor-Ann Estiler
Posted at 15:27h, 27 July Reply

Thank you so much for doing this! This has helped me so much as I run various social media accounts and its sometimes hard to keep up with these image sizes.
Posted at 00:17h, 04 August Reply

Thanks for this it’s been a good use in the past. I’ve just seen they’ve changed the header size for Facebook pages (as of 04/08/16), could you post about the new size? Many thanks 🙂
Posted at 16:58h, 04 August Reply

Instagram now allows rectangular photos. I’m not sure of the dimensions or how they work, but I actually came here looking for that info.
Jarrett Holmes
Posted at 02:50h, 06 August Reply

I CANNOT BELIEVE you don’t have social share buttons on this kick ass post. You are missing a TON of free traffic and shares brother. I would combine that with a social locker by OnePress to get access to the PSD templates and you’ll get 5X the results too! Thanks for sharing.
Posted at 13:53h, 09 August Reply

I don’t care too much for share buttons. If people really want to share it, they will copy and paste the URL into whatever social platform they use. This piece gets shared many times everyday, so I’m not that worried.
Posted at 07:44h, 08 August Reply

Thank you so much for this Jamie. Very detailed article that has become such a valuable resource to me.
Casper Pedersen
Posted at 09:07h, 24 August Reply

Can you update the facebook version for business pages please? Great post. Very helpfull.
Doaa Saleh Al-mousa
Posted at 15:06h, 25 August Reply

Is this sizes updated?
Posted at 07:40h, 29 August Reply

Yes they are fully updated as of Aug 2016
Posted at 21:25h, 25 August Reply

Just what I was looking for… thank you!
Posted at 13:42h, 29 August Reply

Do you have the sized for LinkedIn company page as well?
Posted at 02:33h, 02 September Reply

Thought some might not have noticed the new Facebook Carousel Ad format which requires images 600x600px.
However, if you create your ad that size you are limited in the amount and size of text (the 20% rule).
However, if you create images the standard FB Ad size (1200×628) and design the part of the image you want to display in the centre section (628×628) , you can add much more text because it’s 20% of the larger image. FB will resize and crop your images to 600×600.
Posted at 18:13h, 06 September Reply

Hi, the recommended dimensions for the instagram profile picture are 180×180, this is accounting for the size displayed on the web, which is bigger than the one displayed on the mobile app. Great infographic!

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